Field of flowers at sunset
From the greenhouse, not the boardroom

Cultivating the future of
flower farming

Bloom Farm brings clarity, efficiency, and sustainability to flower growers worldwide — bridging traditional wisdom and modern technology.

Our story

Born from the fields

Bunch of freshly cut pink garden roses

Sown

It started in a greenhouse

Not in a boardroom. We spent our days beside growers and watched the same three problems repeat: harvests that refuse to be predicted, labour that is hard to plan, and a clock that never stops running until the flowers ship.

Rooted

The industry was left behind

Other industries were rebuilt around data while floriculture stayed on clipboards and tally sheets. The numbers existed — they just arrived days late, in handwriting, after the decision had already been made.

Blooming

Decisions made the same day

Bloom Farm puts the farm's own numbers in front of the people running it, while they can still act on them. Less waste, lower cost, and work that finally shows up in the record for the people doing it.

What we hold to

Four principles that decide what we build, and what we leave out.

Sustainability first

Technology should serve the land it runs on. Our tools cut waste and stretch every input further.

Farmer-centric innovation

We don't ship features, we close gaps. Every screen starts with a problem a grower described to us.

Transparency and trust

Numbers you can defend. Clear inputs, clear method, no black boxes in the middle of your operation.

Community growth

When one farm runs better, the whole chain does. We build for the industry, not for a single account.

The people

Meet the team

Growers, engineers, and designers building the software the industry has been missing.

Etsub Fikreab, CEO & Co-Founder

CEO & Co-Founder

Etsub Fikreab

TT

CMO & Co-Founder

Tesfaye Tilahun

Join us on our journey

Whether you grow flowers and want to modernise, or you build software and want the work to matter.